BusinessTech

Smartphone Brand Working On Proudly South African Manufactured Model

Libra By Lemok, the first smartphone brand by a township-based company, was first launched in December 2019.

Their launch model, the S8, was developed in partnership with a Chinese company, however, due to the COVID-19 restrictions, Lebogang Mokubela (the entrepreneur behind the brand) was forced to review the business model.

Although there were plans to eventually bring manufacturing into the country, they were a long way off. Due to COVID-19, those plans seem like the only viable option going forward.

Through the assistance of the Gauteng Growth & Development Agency (GGDA), Mokubela has engaged a manufacturing company based in Gauteng as a contract manufacturer for the upcoming Libra 5 Pro model.

“Because the Libra 5 Pro will be our first official model we make in South Africa, we want it to be special. Coinciding with our “An African Story” brand narrative, we dedicate the Libra 5 Pro model to celebrating African vibrance.“ said, Mokubela.

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